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Defining the Right Driver
Listen to the article: Efficient recruiting starts with finding the right drivers for your fleet. That seems like an obvious statement. But if it really is, why do some fleets fall short in that area?...
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5 Characteristics of Successful Truck Driver Recruiting – VIDEO
As the competition continues to ramp up for quality drivers, fleets and their recruiting partners will need to be efficient and effective to successfully land the drivers they need. But what does that...
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How Efficient is Your Driver Recruiting Process?
Listen to the article: Are you efficient at managing your leads? You might say “yes” or “no” or you might not be sure. But the real proof of whether you are or not is in the number of hires you are...
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How to Benchmark Your Online Truck Driver Recruiting Advertising
Listen to the article: When it comes to advertising online, it can be difficult to tell if your efforts are really working. You get this report from your vendor that shows all these results and...
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Driver Recruiting Budget Calculator – VIDEO
Are you having trouble coming up with an effective and accurate driver recruiting budget? We have you covered! In the first edition of the Randall-Reilly Tool Kit, Seth Becker, walks you through our...
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What’s the Right Number of Driver Recruiters for Your Fleet? – VIDEO
What is the right number of driver recruiters? Is there such a thing? Fleets struggle everyday with this question. It may seem a little daunting, but making sure you have the proper number of...
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4 Ways Small Trucking Fleets Can Build Strong Referral Programs
Listen to the article: When it comes to making a good impression on potential hires, your fleet has limitations. You can only say so much in an ad, and your brand may not be that well known. There’s...
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5 Ways to Improve Your Truck Driver Recruiting – VIDEO
When it comes to truck driver recruiting, all trucking fleets have essentially the same goal: find, target, and hire the right truck drivers for their fleet. That’s where things get tricky. What can...
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Driver Lead Quality vs. Quantity – VIDEO
In the world of truck driver recruiting everyone is scrambling trying to gain an edge. Many fleets have come to settle on the idea that the more leads they can generate the better off they are. But is...
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3 Ways to Build a More Efficient Truck Driver Recruiting Budget – VIDEO
We often talk about ways to improve your recruiting campaigns or how to get the most out of your campaign spend. One thing that tends to get less attention is the overall spend itself. Your recruiting...
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Facebook and Your Truck Driver Recruiting Strategy – VIDEO
With veteran drivers retiring and the industry continuing to grow, fleets need drivers now more than ever. Which means drivers are in extremely high demand. Where are these drivers? Like everyone...
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8 Truck Driver Recruiting Tactics for Small Fleets
Listen to the article: As a small fleet, it is difficult not to get lumped in with bigger fleets when it comes to content on how to improve, best practices, how to manage leads, and so on. You may not...
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Debunking the December Truck Driver Recruiting Myth – VIDEO
Most in the truck driver recruiting business seem to operate under the assumption that as the year winds down, so does recruiting. For years we have heard about the December recruiting drought. So, we...
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The Currency of Fleet Reputation
Listen to the article: In the minds of many fleets, drivers have become a commodity. The mindset becomes “What is the cheapest driver I can get in my fleet?” And coupled with that mindset is the idea...
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Stop Letting Your Driver Leads Go Cold – VIDEO
If you fail to convert your leads into hires, you are never going to be able to reach your recruiting goals. If you are struggling to get the hires you are after are you falling short because you have...
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How to Hire Quality Drivers – VIDEO
Don’t make the mistake many fleets make by thinking more leads automatically means more hires. Your recruiting needs to be more than just about numbers. It needs to be about QUALITY. Find the best...
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How to Talk About Your Recruiting Budget
Listen to the article: Unless your fleet has zero turnover and no plans to grow, odds are you have to spend some money recruiting truck drivers. Which means you probably have a budget with which to...
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Your Lead Attribution Has Been Weighed, Measured…and Found Wanting – VIDEO
Do you know where your driver leads are coming from? Being able to accurately track data and measure exactly where your leads are coming from allows you to pursue and hire more QUALITY drivers. In...
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Mistakes Your Driver Recruiters Need to Avoid (Part 1) – VIDEO
Sometimes it can be extremely difficult to pinpoint exactly what the best thing to say is or what approach recruiters should take. In fact, it’s often easier to start by looking at the things you need...
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Average Lifetime Value of Drivers: What Metrics Matter?
Listen to the article: Average Lifetime Value? What is it? Why should you care? Average lifetime value is the amount of revenue generated by a driver. You may think of this as primarily a function of...
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